DMA Delhi Annual 2018

Delhi, 3rd May, 2018


3rd May, 2018 09:00 am - 09:00 pm

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The Leela Ambience Gurugram
6th Floor, National Highway 8, Ambience Island, DLF Phase 3, Sector 24, Gurugram, Haryana 122002

Ph : +91 11 4553 2806
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Thursday, 3rd May 2018

Time Maple 1 Maple 2 BoardRoom
9:00 am Registration (Please Note : All schedules are subject to change.)
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Registration (Please Note : All schedules are subject to change.)

May 3, 2018, 9:00 am to 9:40 am
Hall: Maple 1 Track: General Type: Registration
9:05 am  
9:10 am  
9:15 am  
9:20 am  
9:25 am  
9:30 am  
9:35 am  
9:40 am Welcome Address
 Attend Link

Welcome Address

Reimagine Marketing: ENCORE

Built on the successful 7th Edition held on Aug 17 at Mumbai, The program is designed for young marketers who are set to leapfrog their businesses and specific marketing practices to the next level. The action-packed learning & networking day is in a reinvented format.

There are three parallel streams that delegates can choose from to gain mastery in a particular domain of their choice.

At this DMA conference, special workshops and masterclasses are a prerequisite elective
Mastering Organic SEO by Siddharth Lal, Bruce Clay India
Marketing Reimagined using CRM by Ramesh Iyengar, Select Direct
Content Marketing & Viral Videos by Aashish Chopra, Ixigo.

Leading lights will address the plenary sessions and the hot topics for modern marketing. Our speaker lineup includes Samar Singh Sheikhawat from UB Group, Ajai Jhala from BBDO, Vani Gupta from PepsiCo, Apurva Charmaria from RateGain, Manish Dureja from Jetprivilege, Virginia Sharma from LinkedIn and the list is growing.

At the sidelines, the forum will see Delhi’s Top CxO’s congregate for the Jury Meets of the DMA awards providing an opportunity for attendees to network post-event.

The evening will also see the recognition of the winners of the 4th Edition of CMO Choice Awards & the maiden Marketing StacKeys winners being honored.

Seats are terribly limited for this marathon learning & networking event. Rush now and reserve for yourself & your team today!

Shelly Singh, Vatsal Asher
May 3, 2018, 9:40 am to 10:00 am
Hall: Maple 1 Track: General Type: Welcome
9:45 am  
9:50 am  
9:55 am  
10:00 am Marketing Reimagined using CRM
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Marketing Reimagined using CRM

Ideal Attendee profile : Brand Managers with more than 3 years experience. They could include Senior Brand Managers, Marketing Managers, Marketing Directors, SBU Heads. The course will also be useful to Entrepreneur Heads of Companies. Participants must have exposure to Database Management, Loyalty Programs Management. Advertising Agency Managers with over 5 years experience in Group Head role and above will also benefit.

Marketing Reimagined using CRM program will cover :
Customer Relationship Management (CRM) has never been more important, than today. Brands increasingly value cultivating relationships with their Top Customers, who inevitably follow Pareto's Law - wherein a large amount of the Profit is generated by a relatively smaller, but well-defined customers. The challenge is how to ensure their Loyalty, and to leverage them as powerful circles of influence for additional business and profits. Anyone involved in the Marketing Process will benefit hugely by attending a unique Master Class on CRM by our Industry's leading expert Ramesh Iyengar. It is the Age of Direct Marketing Reimagined in a Digital World.

Key Takeaways from the session
- Fundamental understanding of how CRM works
- Being able to conceive a 'Market of One'
- Importance of one-on-one communication in Relationship Management. Role of Data Management.
- Application in HNI Marketing
- Creativity and impact in Direct Marketing Communications

Ramesh Iyengar
May 3, 2018, 10:00 am to 11:30 am
Hall: Maple 1 Track: Masterclass Type: Masterclass
10:05 am  
10:10 am  
10:15 am  
10:20 am  
10:25 am  
10:30 am  
10:35 am  
10:40 am  
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10:55 am  
11:00 am  
11:05 am  
11:10 am  
11:15 am  
11:20 am  
11:25 am  
11:30 am Mastering Organic SEO
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Mastering Organic SEO

Mastering SEO program will cover :
How To Drive Free Traffic To Your Website Using Organic Search
Brand Moments On The Web
What do your customers see when they are looking for your products/services/brand?
Do they see well-crafted Ad copy or do they see a keyword stuffed Search Snippet.
Advanced Google Commands That Marketers Will Love
We will show you how to harness the true power of Google with your fingertips.
Mobile First World. Mobile Internet use isn’t a fad it is becoming a way of life. More searches happen on mobile than on desktop. Digital marketers talk about a mobile-first world. This means positioning a business’s website to fit the mobile browsing experience. Is your brand prepared for a mobile first audience?
Content = Link Magnets. Content plays a significant role in Organic Search. It is critical to improve the content within your website so that you appear as an expert within your industry. You will learn about Thin Content, Duplicate Content and how to identify Content Gaps. Change your thinking – Think of Content as a Link Magnet
Ethics – Do it right or be ready to face Penalties from the Search Engines
We will show you examples of various high profile websites that got into trouble because they decided to push the boundary.
Web Site Clinic - 30 Minute Session
We will end the session with a 30-minute web site clinic where the trainer would have selected a website from the audience and will showcase the challenges they are facing.

Key Takeaways from the session
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content
We will show you 5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites
Future of Search

Siddharth Lal
May 3, 2018, 11:30 am to 1:00 pm
Hall: Maple 1 Track: Masterclass Type: Masterclass
11:35 am  
11:40 am  
11:45 am  
11:50 am  
11:55 am  
12:00 pm CMO Chocie - Jury Meet
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CMO Chocie - Jury Meet

CMO Chocie - Jury Meet
2018 Jury Members Organisation - Delhi

Info edge | Fortis healthcare ltd. | Fortis la femme vertical | Tata communications limited | Vistara – tata sia airlines ltd. | Hyatt | Reckitt benckiser india ltd | Payback | Bajaj capital | Grant thorton advisory pvt ltd | Hcl infosystems ltd. | Waveinfratech | Jcb india limited | Carzonrent | Intel india | Tpg wholesale private ltd | Oxigen services india pvt ltd | Accor group | Dassult | Biba Appearls | ONE MOBIKWIK SYSTEMS PRIVATE LIMITED | American Express | NIIT LTD. | Payback | Shalimar Paints | PARSVNATH DEVELOPERS LTD. | ixigo | Pratt & Whitney | Adidas | Bestwesternindia | Swarovski. | Beeta Tissues | DCM LTD. | | Sheroes


The CMO Choice Awards is instituted by DMAi (Data Driven Marketing and Advertising Association) in the year 2015.

The recognition will see the 4th edition of the Awards in 2018. The award aims to recognise the industry’s most trusted partners and the sticklers of work perfection. The CMO Choice Awards cuts through the marketplace clutter and provides with quick & easy access to insights to understand the industry-wide perspective on the most trusted vendors/agencies.

Why CMO Choice Awards:

Vetting a potential agency/vendor/enabler partner has been a topic for discussion and debate ever since. For marketers, the challenge is staying ahead of the breakneck pace of marketing innovation and working with the most trusted.

The need is of a neutral and unbiased perspective of Marketing eco-system enablers & Advertising Agencies, Technologies and platforms that drive business ROI. This is where DMAasia steps in.

Since 2015, by the verdict of the Tall Leaders of the client side companies, organisations like SAP, Arvato, Pulp Strategy, Select Direct, Propaganda, Bruceclay, Blink Digital, Value First, Loyalty Solutions, WWO have emerged as the most trusted solution providers. A total of 45 presentations have been made in the last 3 years for the jury to select.

How It Benefits Marketers:

Marketing professionals are actively seeking a deeper understanding of the marketing services & technologies that can help move their businesses forward.

As marketers leverage agencies & digital technologies that drive revenue, innovation continues to flourish. With new startups emerging every day and innovation trends constantly changing, the industry has been challenged to make sense of it all. However, most simply don’t have the time or resources to be as informed as they’d like.

The CMO Choice Awards help marketers stay on top of the ever evolving marketing & advertising landscape. Brands who stay at the forefront of marketing innovation win. However, in today’s landscape, knowing which services & technologies to leverage and which to ignore is a challenge. By streamlining the process and creating the first industry measurement standard for marketing & advertising services & technologies, we’re making the process both easier and faster. As an objective review source, we empower marketers with the tools and standards they need to arrive at decisions quickly, efficiently, and with the support they require.


The CMO Choice awards have 8 categories of services and supplies to the Marketing Ecosystem as following mentioned.

- Marketing Planning & Rollout
- Agencies
- Print Publications
- TV & Rich Media
- Other Advertising
- Marketing Systems Enablers
- IT Enabled Marketing Platforms
- Other Marketing & Advertising Function Enablers

CMO Choice - Jury Members
May 3, 2018, 12:00 pm to 5:00 pm
Hall: BoardRoom Track: Jury Meet Type: Jury Meet
12:05 pm
12:10 pm
12:15 pm
12:20 pm
12:25 pm
12:30 pm
12:35 pm
12:40 pm
12:45 pm
12:50 pm
12:55 pm
1:00 pm Lunch
1:05 pm
1:10 pm
1:15 pm
1:20 pm
1:25 pm
1:30 pm
1:35 pm
1:40 pm
1:45 pm
1:50 pm
1:55 pm
2:00 pm Best practices for multi-million view viral videos
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Best practices for multi-million view viral videos

In this masterclass Aashish shares the method to the madness behind viral videos. This is the story of learnings from the content marketing trenches, of how experiments became best practices for multi-million view viral videos. The story of how a video became Asia's most shared branded Facebook post, another hit 40 million views in a week, and one in January 2018 became a video with highest engagement in India. This masterclass packs behind the scenes strategies and how to approach content marketing for contagiousness.
Attendees would learn how to approach content for contagiousness. How to pick viral-worthy topics, how not to think 'viral', how to make videos mobile native and strategies for distribution. Also, it packs behind the scene case studies which build on the method to the madness behind multi million views viral videos.

Aashish Chopra
May 3, 2018, 2:00 pm to 3:10 pm
Hall: Maple 1 Track: Masterclass Type: Masterclass
2:05 pm
2:10 pm
2:15 pm
2:20 pm
2:25 pm
2:30 pm
2:35 pm
2:40 pm
2:45 pm
2:50 pm
2:55 pm
3:00 pm
3:05 pm
3:10 pm Tea
3:15 pm
3:20 pm
3:25 pm
3:30 pm
3:35 pm    
3:40 pm 42 - the answer to life, the universe and marketing
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42 - the answer to life, the universe and marketing


Krishnan Chatterjee
May 3, 2018, 3:40 pm to 4:00 pm
Hall: Maple 1 Track: Keynote Type: Keynote
3:45 pm
3:50 pm
3:55 pm
4:00 pm Don't follow trends. Create them!
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Don't follow trends. Create them!

With marketing changing at breakneck speed, the industry faces a new challenge: how do you keep up with the latest trends, separate what is meaningful, and plan for today and for the future? How do we position marketing as a strategic role that drives above-market growth based on a deep knowledge of the customer. In this panel our experienced and insightful panelist will identify & examine current trends, predict the next big thing and forecast the future of marketing.

• In a world where consumers and the mediums to reach them are constantly changing, how do you as a marketer spot the new trends? What’s your mantra?
• Businesses models change, what was relevant yesterday may not be relevant today. How this impact marketing does, are we ready to make the swift change in marketing structures and organisation?
• What would be the top 3 trends that a marketer today should be focussing on?
• How does one draw a line between trends that are fads and the authentic ones?
• Which are the new age tools/platforms that are used to tap new trends?
• Is keeping up with ever changing marketing trends easy?
• The new marketing trends that are shaping the future, the session will provide an Indian perspective with a focus on consumer insights
• Diverse experience from marketers coming from different domains will equip the audience with real world cases and learnings
• Strategies to identify different trends and tools that help choose the best trends relevant to businesses

Register Now :

Daman Soni, Gaurav Mehta, Rameet Arora, Vani Gupta Dandia, Vijay Balakrishnan, Sapna Ahuja
May 3, 2018, 4:00 pm to 4:30 pm
Hall: Maple 1 Track: Panel Type: Panel
4:05 pm
4:10 pm
4:15 pm
4:20 pm
4:25 pm
4:30 pm Driving High Impact Creativity
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Driving High Impact Creativity

Ajai Jhala
May 3, 2018, 4:30 pm to 5:00 pm
Hall: Maple 1 Track: Plenary Type: Presentation
4:35 pm
4:40 pm
4:45 pm
4:50 pm
4:55 pm
5:00 pm 360 Degree Marketer Program
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360 Degree Marketer Program

Pradeep Chopra
May 3, 2018, 5:00 pm to 5:10 pm
Hall: Maple 1 Track: Informative Type: Informative
5:05 pm  
5:10 pm FutureGazing : Marketing for tomorrow
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FutureGazing : Marketing for tomorrow

Brand Strategy for Next Wave of Internet Users.
The Indian internet user base is sky-rocketing, so is the crazy adoption of smartphones by the millions. With low data costs, India is consuming a lot more content on mobile than on TV or Print. This sets up a new challenge, of how brands will evolve their strategy for the next wave of millions getting on the bandwagon. With 29 languages spoken in India, almost half the user base consume content in local language. With social networking apps making up the top five among highest downloads in the country, coupled with a growing love for regional content, brands need to re-think their strategy for the next phase of internet growth in India. This session is about how industry experts plan to deal with this rising trend and engage with the rising millions.
• Key brand challenges for this emerging trend
• Solutions/experiments brands should be focussing on
• Role of TV and other media
• How to do regional content in local languages
• Emerging patterns of content consumption in India.
• How to reach millions on a budget: Expert perspective
• Ask Me Anything: Q&A with experts on the Panel.

Kaustubh Nande, Manish Dureja, Mohit Joshi, Sandeep Nagpal, Shankar Jadhav, Sujatha V Kumar
May 3, 2018, 5:10 pm to 5:45 pm
Hall: Maple 1 Track: Panel Type: Panel
5:15 pm  
5:20 pm  
5:25 pm  
5:30 pm 7th Influencer Meet Up ( DMAi CMC Powered by LinkedIn - Strictly by Invite )
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7th Influencer Meet Up ( DMAi CMC Powered by LinkedIn - Strictly by Invite )

Six Subject Matter Experts host Delhi's finest marketing minds and top CMO's to stir conversations around Marketing Technology, Content Marketing, Viral Video's, Creativity and Innovation, Experiential Marketing, CRM & Loyalty in a digital always on world.

This is an exclusive strictly by Invite & RSVP event of the DMAi Content Marketing Council powered by LinkedIn.

Aashish Chopra, Ajai Jhala, Ramesh Iyengar, Sandeep Nagpal, Virginia Sharma, Mohit Pawar
May 3, 2018, 5:30 pm to 7:00 pm
Hall: BoardRoom Track: Influencer Meet Up Type: Influencer Meet Up
5:35 pm
5:40 pm
5:45 pm Blueprint for 21st Century Marketing Organisations
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Blueprint for 21st Century Marketing Organisations

Marketing Organisations are at a tipping point. The possibilities are clearly limitless as the world goes digital rapidly and stakeholders (both external and internal) demand refined experiences.
Globally we are witnessing a sea-change in consumer behaviour and purchase patterns. Customers are now more demanding – particularly because they know what they want and more importantly, they have a wide range of alternatives. In this scenario, brands must look to transform legacy marketing systems and siloed marketing modules to create a fresh and super calibrated outreach system that appeals to and attracts the changing customer demographic.

21st century marketing organizations need to be alert and agile to address this changing customer behaviour. But is it so easy to completely rejuvenate your brand’s solution and strategy mix? Is it so easy to create ideas, plans, exercise and out-reach programs that aim to connect with the consumer round-the-clock but intelligently, built around a whole new set of mar-tech tools and technologies? Cutting-edge innovation and technology will therefore drive the next epoch of customer experience, heralding an era of understanding, analysis, and mass customization and requiring a completely new blueprint for a 21st century marketing function.

This is the era of smarter and more engaged ideas, with the marketing function offering services that are wrapped around the 24/7, on-the-go customer profile. The road ahead for a 21st century marketing organization is to imbibe technology, innovation, ideation and disruption, and cast off old notions and jaded systems for a sharply accentuated customer engagement pipeline. A 21st century marketing organisation has at its heart, the below characteristics

· Experience centricity
· Outcome aware
· Agility
· Service excellence
· Ecosystem builder

Apurva Chamaria
May 3, 2018, 5:45 pm to 6:05 pm
Hall: Maple 1 Track: Keynote Type: Welcome Address
5:50 pm
5:55 pm
6:00 pm
6:05 pm Networking Break - Evening Cocktails | Awards Gala | After Gala Party and Dinner
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Networking Break - Evening Cocktails | Awards Gala | After Gala Party and Dinner

May 3, 2018, 6:05 pm to 8:35 pm
Hall: Maple 1 Track: Awards Type: Awards
6:10 pm
6:15 pm
6:20 pm
6:25 pm
6:30 pm
6:35 pm
6:40 pm
6:45 pm
6:50 pm
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 Influencer Meet Up General Awards Break